Tips for Better Engagement For Your Instagram Ads
Are you looking to create an Instagram ad video but don’t know where to start?
Creating an Instagram ad video is a great way to promote your business and reach a wider audience. But before you start filming, there are a few things you should keep in mind. First, decide what type of video you want to create. There are three main types of Instagram ad videos: product videos, brand videos, and user-generated content (UGC) videos.
Product videos are short clips that showcase your product in action. They can be used to introduce new products or highlight features of existing products. Brand videos are similar to product videos but they focus more on the story of your brand and what makes you unique. And finally, UGC videos are user-generated content that has been repurposed as an ad – for example, a customer review that has been turned into a commercial.
Once you’ve decided on the type of video you want to create, it’s time to start designing your ad. Keep in mind that Instagram videos are limited to 60 seconds, so you’ll need to be concise and focused when creating your ad. Start by writing a script for your video and then storyboard the entire thing before filming. This will help ensure that your video stays on track and doesn’t wander off topic.
When filming your ad, make sure to keep things simple and avoid using too many bells and whistles. People watch Instagram ads while they’re scrolling through their feed, so it’s important to keep things brief and easy-to-digest. And finally, don’t forget to add a call-to-action (CTA) at the end of your video! A strong CTA will encourage viewers to take action, whether it’s visiting your website or making a purchase.